When fried chicken meets meme culture, engagement follows.

About the project

For 11 months, I put on the legendary white suit and gave Colonel Sanders a digital voice in Portugal across Instagram, Facebook, TikTok, and X. The mission? Turn KFC into the most engaging fast food brand on social media. The strategy? A meme-first approach, tailored to each platform and audience. On Instagram, that meant a 40% increase in engagement in just six months. On TikTok, it meant more than just showing up. KFC Portugal became the brand with the highest engagement on TikTok in Portugal, growing 268K followers organically in just 8 months. All while frying up content that made people laugh, drool and hit that follow button.

Because the internet runs on memes and KFC had a lot to say.