Because good vision starts with good information.

About the project

L&R Ópticas has eight stores across the Porto district, dedicated to helping people see the world with clearer, healthier vision. My mission was to bring that same clarity to their social media. I handled the strategy, content creation, and copywriting across their channels, from product content for eyewear brands like Prada, Ray-Ban, Versace, Dolce & Gabbana, and Persol, to educational posts sharing tips and debunking common myths about eye health. The result: a social presence that feels as trustworthy as it is easy to follow, combining brand credibility with genuine, everyday usefulness.